More than 60 participants from various states and Puerto Rico participated in Alianza's two-day training entitled Financial Independence for Latina Survivors of Domestic Violence. The training was held in New York City. During the first day of the workshop, participants learned the basics of Financial Literacy including: household budgeting, how banks and other financial institutions work, opening and balancing a check book, credit basics, personal and business loans, renting or buying a place, and identify theft.
Day two of the training actively engaged the participants in exploring the world of entrepreneurship (How to Start a Business). Participants learned how to do marketing research to determine if there a market for a specific product or service. They reviewed business ownership essentials, including start-up requirements and operations—how to select a business structure, how much money is needed to open the business, what licenses or permits are required, how to balance family and business, how to keep good records, how to protect business assets. Next, the participants learned how to create a marketing plan (selecting marketing strategies and venues). The final session focused on writing a business plan, including developing a long-range vision, setting realistic goals, writing a mission statement, selecting a location, product/service description, hours of operation, management, general operations, and projecting costs.